Phu Tho, 8th December 2025 – Piaggio Vietnam today announced the production of its 2 millionth vehicle at the Piaggio Phu Tho Factory (formerly Vinh Phuc province), marking a significant achievement in the company’s 18-year journey in Vietnam. This milestone reaffirms Vietnam’s strategic role as the Asia–Pacific regional headquarters of the Piaggio Group. This proud milestone strengthens Piaggio’s solid position in the premium scooter segment and within the FDI business community in Vietnam, while further reinforcing the Group’s production and distribution capabilities for a wide range of strategic global markets. It serves as a powerful testament to the company’s long-term vision, unwavering commitment to customer satisfaction and appreciation in the talent and potential of the Vietnamese People.
The 2 millionth vehicle – Vespa scooter, manufacturing at the Piaggio Phu Tho Factory
A Major Manufacturing Milestone for Piaggio Phu Tho Factory
December 2025 marks a new chapter as the Piaggio Phu Tho Factory officially reaches the 2-million-unit production milestone. From 2019 to 2025, the plant’s production capacity increased significantly, enabling Piaggio Vietnam to double its output in just six years, compared to the first 1 million units produced between 2009 and 2019. This achievement highlights the pivotal role of the Phu Tho Factory within Piaggio’s global production and distribution ecosystem for scooters, engines, and spare parts under the Piaggio, Vespa, and Aprilia brands. The factory effectively serving demand across strategic markets not only in across Asia-Pacific region, but also European and the American markets.
Throughout its 18-year development in Vietnam, Piaggio Phu Tho Factory has been working hand-in-hand with Piaggio headquarters in Italy to consistently uphold the Italian craftsmanship, cutting-edge innovation, rigorous quality assurance defines the 141-year heritage of the Piaggio Group. Each Piaggio Vietnam product integrates the Vietnamese human touch with Italian quality excellence, setting Piaggio brands apart as a class of their own.
Piaggio’s rigorous Quality Assurance measures throughout all the touch points of manufacturing process, from product design to production and services.
A Significant 18-Year Journey of Growth
In 2019, the Phu Tho factory celebrated the production of its 1 millionth scooter after just 10 years of operations. This milestone was achieved a time when demand for premium scooters in Vietnam and across the region was rising sharply, reflecting a clear shift toward products featuring European design, higher safety standards and superior riding experiences.
The period from 2019 to 2025 was also one of the most successful years for Piaggio Group in the Asia–Pacific region, with strong performance across key markets. This increasing demand resulted in a robust reinforcement and investment plan for manufacturing and assembly capabilities in Vietnam, including the granting of a new investment certificate for the Phu Tho factory. The expansion is focusing on increasing the scale of manufacturing and assembly operations for scooters, engines, and spare parts, substantially raising its total annual production capacity from 250,000 units/ per year to 400,000 units/ per year. Piaggio’s highlighted “Made in Vietnam” product lines, including the Vespa, Piaggio, and Aprilia brands, and the cutting-edge iGet engines, not only stand out in design but have consistently met international emission standards such as from Euro 3 to Euro 5+ and other local requirements, serving both domestic consumers and global markets.
Vietnam as Piaggio Group’s Strategic “Fortress” in Asia
Piaggio as the leading European motorcycle manufacturer, was established Piaggio Vietnam in October 2007 as a fully Italian-invested enterprise. The Piaggio Phu Tho Factory serves as Piaggio’s regional headquarters in Asia and plays a strategic role in the company’s operations with over 1,000 skilled employees. Piaggio Phu Tho Factory houses full-capacity assembling plant, an advanced engine production plant, and the only Southeast Asian-based R&D center. Over 18 years of investment, Piaggio Vietnam has become a trend-setting FDI business model in Vietnam, consistently pioneering the introduction of advanced technologies. Notably, Piaggio was the first motorcycle manufacturer in Vietnam to launch anti-lock braking systems (ABS) in 2015 and apply it across all product range including entry-level, core and top-level models. The Phu Tho Factory has also served as the launch point for several new product generations, with strategic models debuting in Vietnam before rolling out to international markets.
Mr. Gianluca Fiume to express the central role of “People” as core narrative of Piaggio operating strategies.
The 2 million vehicle production milestone also reflects Piaggio’s sustained investment in building a People-centricity corporate culture. Piaggio considers People as its key factor and the “5th iconic brand,” alongside Vespa, Piaggio, Aprilia, and Moto Guzzi. The dedication, devotion, and commitment across Piaggio Vietnam stakeholders have been fundamental to the company’s achievements to date. Piaggio Vietnam also contributes to the local community through manufacturing activities, job creation and social responsibility initiatives. Therefore, these efforts have been recognized through numerous prestigious awards, including the Great Place To Work 2025 Certification, HR Asia “Best Companies to Work for in Asia” for six consecutive years, four times awarded the Golden Dragon Award for outstanding FDI enterprises, the Entrepreneurs Reward Medal from the Ministry of Planning & Investment, and Vietnam Customs’ Authorized Economic Operator (AEO) certification.
“The 2 million vehicle production marks a significant milestone of Piaggio Group’s journey in Asia-Pacific and establishes an increasing presence of Vietnam in the region. Our mission is to combine Italian technology, engineering, with Vietnamese human touch and emotions to craft and deliver the most distinctive Piaggio products in Vietnam. It is a never-ending journey to evoke the sense of ‘Delight – Entertain & Wow’ in delivering ever-improving Piaggio products for customers in Vietnam and around the world.” said Mr. Gianluca Fiume, General Director of Piaggio Vietnam and President of Piaggio Asia–Pacific.
About Piaggio Group
Piaggio Group has been listed on the Italian Stock Exchange since 2006 (ticker: PIA.MI) and operates across three main business segments: two- and three-wheeler vehicles (including scooters and motorcycles), light commercial vehicles, and robotic mobility solutions developed through Piaggio Fast Forward in Boston.
The Group’s portfolio comprises some of the most iconic and globally recognized brands in the lightweight mobility industry, including Piaggio, Vespa, Moto Guzzi, Aprilia, Ape and Piaggio Commercial. Piaggio Group currently employs more than 6,600 people and operates eight manufacturing plants worldwide, with a commercial presence in over 100 countries. Its factories are located in Italy, India, China, Vietnam, Indonesia and the United States. The Group also operates four research and development centers with approximately 1,000 employees.
For more information, please visit: www.piaggiogroup.com
