As evolving trade dynamics and increasing geopolitical complexity continue to redefine global markets, Vietnam’s growth trajectory is entering a defining phase: Can business confidence be matched by strategic preparedness?

EuroCham Vietnam and UOB Vietnam invite you to a closed-door leadership luncheon designed for senior executives and strategic stakeholders. Grounded in insights from UOB’s Business Outlook Study 2025 (BOS), this session explores the five key strategic tensions confronting mid-sized and large enterprises in Vietnam.

Themes to be explored:

• From Optimism to Adaptation: How are firms shifting from sentiment to preparedness amid external shocks?

• From Broad Digital Investment to ROI Discipline: What differentiates scalable digital strategies from sunk cost?

• From ESG Compliance to Competitive Edge: How can ESG be embedded to drive measurable impact?

• From Supply Chain Stability to Global Integration: What does strategic localization look like in a de-risked, interconnected supply network? 

• From Expansion to Strategic Endurance: How can international growth be pursued with depth, not just scale?