Parcelles is a boutique wine importer and distributor dedicated to elevating the wine experience in Vietnam. Since our establishment in 2018, we have built our identity around a clear mission: to bring carefully curated, authentic, and sustainably produced wines to a market that increasingly values quality, transparency, and genuine craftsmanship.
Our philosophy begins at the source. We work directly with wineries across Europe, Chile, and the New World, selecting producers who share our commitment to integrity, terroir expression, and responsible viticulture. By minimizing intermediaries, we ensure full control over provenance, consistent quality, and competitive pricing for our clients. Many of the estates we represent are organic, biodynamic, or family-run, reflecting our belief in wines that tell a story and respect their environment.
As a team, we combine international wine expertise with an intimate understanding of the Vietnamese market. This dual perspective allows us to build a focused, high-value portfolio that serves hotels, restaurants, retailers, and private collectors throughout the country. Beyond importation, we place strong emphasis on education and service: we support our partners with product training, wine list consultancy, promotional activities, and a tailored approach designed to strengthen long-term relationships.
Parcelles operates with a compact, specialized team, enabling us to stay agile, selective, and close to our customers. Every bottle in our range is chosen with purpose, and every partnership is developed with care.
Today, Parcelles stands as a trusted reference for clients seeking distinctive wines and a professional, forward-thinking distributor. Our goal is simple: to continue shaping a market where quality, authenticity, and passion for wine are at the forefront — and to grow alongside our partners as Vietnam’s appreciation for fine wine evolves.