Supported Event - Workshop: IE Masterclass - The Era of Branded Content

Thursday, 11 April 2019
6:30pm - 8:30pm
CO - SPACE | 5 Fl, 104A Xuan Thuy, Thao Dien, D2
Free of Charge
Event Summary: 

In the world of marketing and communications, the phenomenon of “branded content” has taken the landscape by storm. Consumers now demand to be engaged, entertained, and educated in real-time with relevant and personalized content. Organizations need to understand what to say, how to say it and not fall into the trap of simply talking about themselves in an old-fashioned way.

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