[Business Luncheon] Vietnam Retail Market & Consumer Trends 2024

EuroCham and BeluxCham would like to invite you to our upcoming Luncheon Seminar titled “Vietnam Retail Market & Consumer Trends 2024” where we will be discussing the latest trends in the Vietnam Retail Market and Consumer Behavior.

Vietnam Retail Market has been witnessing decent growth. According to General Statistics Office of Vietnam (Tổng cục Thống kê Việt Nam), in the first four months of 2024, total retail sales of consumer goods and services at current prices were estimated to reach 2,062.3 trillion VND, an increase of 8.5% over the same period last year (same period in 2023).

Our expert speakers will share their insights on the current state of the Vietnam Retail Market, including the latest trends and consumer behavior. Topics that will be covered include:

Key talking points to be covered:

• Consumer Trends in Vietnam

• The rise of Social Commerce

• Types of Retail Space in demand in 2023/2024

• Retail Space towards a Green economy

• Expectations and Retail Formats in Development for 2024 and Beyond

• Retail Formats that seem to attract shoppers

• Consumer behaviors of different generations (Millenials, Gen Z…)

Details of the event:

• Date: Friday, 14 June 2024

• Time: 11:45AM – 02:00PM

• Location: Sofitel Saigon plaza, 17 Le Duan, Ben Nghe, D1, HCMC

• Fee (lunch included):

           EuroCham members: 850,000VND/pax

           Non – members: 1,150,000VND/pax

• Contact: Ms Khanh at eventsupport@eurochamvn.org for more information

*Please note that cancellation must be made at least 48 hours before the event; otherwise, full charge (850,000VND/pax for EuroCham members or 1,150,000VND/pax for non-members) will be applied due to obligation with venue.