Hanoi, December 8, 2025 – Pernod Ricard Vietnam has donated VND 1 billion Vietnam Fatherland Front to support communities in Central and Central Highlands provinces devastated by recent floods. The relief fund will be directed to three of the hardest-hit provinces: Đắk Lắk, Khánh Hòa, and Gia Lai.
Building on its ongoing commitment to community support, including aid for those impacted by Typhoon Yagi in 2024, Pernod Ricard Vietnam is once again standing with the people of Central and Central Highlands regions after historic floods struck in October and November 2025. Understanding the severe impact of recent floods on communities in Central and Central Highlands Vietnam, Pernod Ricard Vietnam has donated VND 1 billion to the Vietnam Fatherland Front to help rebuild lives and restore livelihoods.
Pernod Ricard Vietnam presenting the donation to the Vietnam Fatherland Front
The support will be directed to three of the hardest-hit provinces – Đắk Lắk, Khánh Hòa, and Gia Lai – under the coordination of the Vietnam Fatherland Front to ensure effective distribution.
Speaking at the ceremony, Mr. Olivier Fages, Managing Director of Pernod Ricard Vietnam, expressed heartfelt concern for affected families: “Pernod Ricard has always placed social responsibility at the heart of our values and is committed to standing with communities, especially in times of hardship. We hope this contribution will help ease the burden and enable families to recover and stabilize their lives.”
Pernod Ricard and representatives of the Central Committee of the Vietnam Fatherland Front discuss relief efforts.
With 15 years of operations in Vietnam, Pernod Ricard is not only a global leader in wines and spirits production and distrimution but also an active contributor to community initiatives. Founded in Paris in 1975, the Group now operates in over 160 countries and territories worldwide.
With its commitment to society, Pernod Ricard Vietnam actively participates in numerous sustainability and social responsibility programs, while consistently taking the lead in supporting communities through challenges such as disaster relief and livelihood assistance.
Pernod Ricard Vietnam engages in numerous community support initiatives
Reaffirming its commitment to sustainability and social responsibility, Ms. Trịnh Thị Vân Giang, Head of Corporate Affairs, S&R & Communications, emphasized the company’s dedication to partnering with the Vietnamese Government in community support programs. She shared that Pernod Ricard Vietnam has also donated VND 25 million to the Vietnam Fatherland Front of Khánh Hòa Province joining forces with EuroCham Vietnam and is implementing plans to assist employees’ families affected by the floods to ensure their safety and well-being.
As recovery efforts continue, the path ahead for flood-hit regions remains challenging. Collective action from businesses and communities is essential to help families restore their livelihoods. Contributions like Pernod Ricard Vietnam’s not only provide financial relief but also reflect compassion and a shared determination to overcome adversity.
