11 - 12 Dec 2008

ABF Training course - Brand Management Strategy - New World Hotel Saigon, HCMC

A strong Brand is the most powerful weapon in company's armory and the best guarantee for corporate growth. The challenge facing companies today is not only how to create a strong Brand Strategy but also how to bring it to life.

 
Join interactive 2-day training course to share with the course trainer how to create a powerful Brand Strategy and how to implement it via a step-by-step guide and take away practical tips and strategies to manage your Brands to win in the competitive marketplace.

This training course provides you with the opportunities to:  

•         Access current world best practices in Branding

•         Build a strong Brand Portfolio to gain local or global recognition

•         Break parity and stand out from the crowd

•         Communicate better and with more impact to your customers

•         Create and deliver a total Brand Experience

•         Manage your Brand Consistently

•         Use your Brand as a strategic weapon in the fight for competitive success

Tue, 13 Jan 2009 : EuroCham HCMC co-host business luncheon - CanCham Crystall Ball event, New World Hotel Saigon.

Tue, 13 Jan 2009 : EU-Vietnam Trade Forum: Enhancing Competitiveness

Wed, 14 Jan 2009 : EuroCham HCMC - Joint New Year Networking Drinks Night, The Cage